Episode 86: Winning The Moment with Owen Sammarone: Turning Instagram into a Full-Time Book-Influencer Career

In this episode of Winning The Moment, Cody Adent sits down with Owen Sammarone, the mind behind the celebrated Instagram account @unleashtheknowledge. Owen has carved out a unique niche—curating and sharing powerful insights from business and self-help books—and turned that into a thriving full-time career as a book influencer and community-builder.
Forbes

What started as a personal journey—drawing inspiration from the reading habits of coaches while working in college basketball—evolved into a flourishing platform. Owen’s authenticity and dedication caught the attention of authors who now partner with him to promote their books to his engaged community.
Thought Leadership Leverage
Forbes

In this episode, Owen shares:

• How he transitioned from the world of basketball to book influence and community-building.
  Thought Leadership Leverage
• The power of niching down and offering consistent value on social platforms.
• A pivotal moment when a heart doctor reached out to pay for book promotion—his first step toward building a business.
  Thought Leadership Leverage
• The art of growing an engaged platform by delivering focused, meaningful content consistently.
• Strategies for authors to leverage book influencers and create effective promotional partnerships.

If you're an entrepreneur, author, or creative looking to build a meaningful online presence—or simply someone who loves the impact of great books—Owen’s journey is packed with insights on authenticity, audience-building, and turning passion into a sustainable career.